Could someone kindly explain how this facility works? And how should I utilize this? I am very confused. Thanks for the help.

You have to buy the TV rights to matches, then you can take out sponsorships.

Its like rave party.
Buy games, take sponsors and repeat...
Buying gives new members to TV.
Taking sponsors lost some members but gives papers.

Buy cheaper games with most people.
Build up your TV level, get higher members and invest money you had from sponsors. Keep it optimum.

yuanzijian: Could someone kindly explain how this facility works? And how should I utilize this? I am very confused. Thanks for the help.

Please note. At your level, it's not worth investing in the TV Channel. For the time being, you're better off investing in the shop, if your aim is to make a bit of money.

At what level does this facility become beneficial?

iamvana80: At what level does this facility become beneficial?

From level 5, it looks interesting ;)

Zeus: A partir du niveau 5, ça semble intéressant ;)

The question would be whether the level of the channel influences the sponsors or just the audience and only the audience.
Personally, I don't have the answer, but if anyone does, I'd be interested.

Have a nice day

Sun's: La question serait plutôt de savoir si le niveau de chaîne influence les sponsors ou bien seulement l'audience et seulement elle
Perso j'ai pas la réponse et si quelqu'un en as une ça m'intéresse

Bonne journée

This increases the capacity of your audience and therefore allows you to buy new matches.
Around the 2m mark, sponsors start to make sense ;)

Zeus: Cela permet d'augmenter la capacité de ton audience et donc d'acheter de nouveaux matchs
Vers les 2m d'audience, les sponsors commencent à être intéressant ;)

I am at 2.5M of audience for 630k of sponsor
I managed to buy about 200k to get back up to 2.5M audience (without buying my own TV rights).

k3vin59218: Je suis a 2.5M d audience pour 630k de sponsor
J arrive a acheter pour environ 200k pour remonter a 2.5M d audience ( sans acheter mes propre droit tv )

Don't forget to buy TV rights for €0 :D