Season Ticketing System Based on Attendance and Performance

Objective: To set up a season ticket sales system at the start of the season to generate immediate income based on stadium attendance and club performance. This feature would be particularly useful for clubs wishing to improve their finances from the start of the season.

How does it work?

1. Launch of Season Tickets: Before the start of each season, clubs could offer season tickets to their supporters, with prices adjustable according to their financial strategy.

2. Factors impacting sales:

Average attendance in previous season: A club that attracted a large number of spectators the previous season could sell more season tickets.

Popularity and Club Performance: Clubs that have performed well, particularly those with good results in the league or cups, would have a better subscriber base.

Supporters' loyalty: A loyalty scheme could be introduced for supporters who have been season ticket holders for several seasons, enabling clubs to benefit from a base of loyal subscribers.

3. Modulation of season ticket prices:

Clubs would set their subscription prices strategically. A lower price could attract more subscribers, while a higher price would bring in more per subscriber but could reduce the volume.

Subscription categories could be offered, such as 'VIP', 'Classic' or 'Supporter' subscriptions, with a variety of prices and benefits.

4. Revenue at the start of the season :

Subscription sales would bring immediate income to the club, helping them to fund recruitment, infrastructure improvements or the development of young talent.

5. Investment impact:

Investment in the stadium or promotional campaigns aimed at fans would increase the likelihood of season ticket sales, strengthening the link between the club's finances and the loyalty of its supporters.

Advantages:

Increases the strategic dimension at the start of the season, with each club having to adapt its pricing policy.

Favours clubs with solid management of their attendance and performance.

Offers a stable and immediate source of income, in addition to ticketing and sponsorship revenues.

The introduction of season ticket sales at the start of the season would enrich Virtua Foot by adding a new financial management strategy, focused on building fan loyalty and improving long-term revenues for clubs.