Is the income from sponsor are directly proportianal to audience in linear way or dynamic logrithmic way?

Yes, the sponsor's bonus is proportional to your TV's audience, but I don't know how much a sponsor earns for a level 10 TV with 5 million viewers?

The first has just 1.3 million

junior: Le premier a peine 1.3 millions

How many spectators are you losing by taking it?

Sun's: Tu perd combien de spectateurs en le prenant ?

Yes, but I don't know how much I'll tell you as soon as I have to take it back.

Thank you for your answers, they're really nice and very positive...

Sun's: Tu perd combien de spectateurs en le prenant ?

50k or so

Sun's: Tu perd combien de spectateurs en le prenant ?

between 38000 and 43000

When the channel is at its peak, the first two sponsors bring in around €1.9m and the loss of viewers is around €85k.
Over a season, that's a net gain of between €9m and €10m.
Be careful about buying the TV rights, otherwise the net result at the end of the season will obviously be less good.
Having tested the 3rd sponsor, it is not very profitable.

Thanks Sanders

At what rate do you prefer to buy the rights. Currently I am buying at 8000 rating per 100K rate that is VF standard at the moment

Personally, I try to get rights where the price is equivalent to the number of spectators, for example
4,000 spectators and I wouldn't go over €40,000, but for a few seasons now I've been using a coefficient of 1.1, so I'd go as high as €44-45k for the TV rights in this example.
And buying the rights to your team plus the championship itw